The world of marketing a product and trying to get people to buy what you have is quite a changed world. Back in the day, it was a marketplace where people can visually see what you have while walking around, get enticed and come and buy your product.
Nowadays the way that advertising works has changed dramatically and has become one of the greatest and largest industries in the entire world. We have been given tools to make a huge variety of things for anyone around and at the same time, there are more tools than ever placed in front of us to gather data and send ads to the right people.
Another thing is trying to find your audience. The world is a big place and we have the ability to advertise to the whole thing, the one problem is that it is like throwing a dart at a dartboard. You may think that EVERYONE wants your product they need it. But in reality, there is a small group of people out of the world that will actually buy your product. So when it comes down to it there needs to be a target audience that will want your product. Finding them and advertising to them is the hard part.
Once you get your product out to them it is only the beginning. You may think that you are done but in reality, you have to keep the attention of that audience forever. That means new products and new things that will capture them and make them still loyal to them. If you think about it the personas of everyone that you work with are only loyal to you for as long as you have something they need. That can be difficult.
The whole world of advertising can be rather daunting but as we approach it with hope and faith that everything you work towards will be worth it in the end, then you will get ahead in the world.